Distinguishing Between the CWB & GOAL
When the CWB in PRESENCE and the GOAL in DISCOVERY are clear, TRANSFORMATION becomes more meaningful and precise.
PRESENCE = Preparing oneself for the coaching session with intention.
CWB (Clarify WHO to Be) → Focuses on HOW the client wants to show up, think, see, feel, act which all feeds into—clarifying the "WHO" they are striving to be.
DISCOVERY = Uncovering the client’s story by:
Locating where they are in the plot of their story
Identifying their preferred story (where they want to be)
Understanding what’s disrupting their progress
GOAL (3.4) → Focuses on WHAT needs to be explored, understood, solved, or enhanced in the coaching session today that they believe will help move them closer to their preferred narrative.
TRANSFORMATION = The space where WHO and WHAT collide.
Here, we explore the tension between identity (WHO) and challenge (WHAT)—unpacking the conflict, determining what’s truly driving it, and deciding what’s worth resolving and what it will take to do so.